Connected Intelligence is an advisory service, back by an experienced team of analysts with deep industry expertise within the consumer electronics, content and telecommunications markets. Their unique insight and unparalleled experience helps clients gain a complete understanding of the rapidly evolving Connected Consumer and related marketplace.
Key Team Members
Eddie Hold, President
John Buffone, Vice President, TV & Video
Brad Akyuz, Executive Director, Mobile
Ben Arnold, Executive Director, Smart Home
Sara Rosenman, Senior Analyst, Mobile and Ecosystems
Eddie Hold, President, Connected Intelligence
Eddie Hold is the President of Circana's Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.
Eddie brings more than 25 years of experience to Circana as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.
Prior to joining Circana (formerly NPD) in 2010, Eddie was an executive at Current Analysis, where he launched and managed the company's global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Eddie helped pioneer the company's online presence, creating the world's first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.
Brad Akyuz, Executive Director, Mobile
Brad Akyuz is a recognized analyst with more than 20 years of experience in the mobile industry. As Circana’s lead mobile analyst, he regularly presents market trends and strategies to high-level audiences, including SVP and C-level executives at major mobile carriers, retailers, and device makers.
As a seasoned analyst, Akyuz has been quoted in news publications such as The Wall Street Journal, USA Today, Yahoo Finance, Forbes.com, and The Washington Post, as well as trade publications including FierceWireless, Wireless Week, and RCRNews. He has been a featured speaker at multiple webinars.
Previously, Akyuz served as a senior analyst for market research firm Current Analysis (Global Data), specializing in the mobile device space and serving as an associate at the San Diego State University Business Consulting Program, where he conducted market research studies for various corporations. Akyuz holds an MSBA with an emphasis in marketing from San Diego State University.
John Buffone, Vice President, TV & Video
John Buffone is a Vice President, Industry Analyst, for Circana’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.
He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. As such, his research focuses on the confluence of digital content distribution and consumer electronics trends. As an industry analyst, he is regularly quoted in the press.
Prior to joining the Connected Intelligence team in 2012, John held positions as Director of Product & Client Development for Circana's Entertainment practice. In these roles John led Circana’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed Circana's Blu-ray Disc research portfolio, Digital Video tracking service, as well as the Home Automation and Digital Distribution Advisory services.
Ben Arnold, Executive Director, Smart Home
Ben Arnold is the lead analyst for Connected Intelligence's home automation practice area. A veteran analyst, he has led research initiatives for technology companies for over 15 years with an eye on trends in consumer habits and usage. His work has been featured extensively in news and business outlets such as the The Wall Street Journal, CNBC, The Washington Post, and The New York Times. He regularly presents at industry events including CES, CP-Plus, and the Society for Information Display.
In addition to his tenure at Circana, Ben has held analyst positions at Consumer Technology Association (CTA) and Gannett/USA TODAY. Ben has a BA in International Relations from the University of Virginia.
