Methodology

Connected Intelligence leverages multiple data sources to provide a complete picture of the Connected Intelligence including point-of-sale data, consumer panel data, mystery shopping and on-device metering. By combining information gleaned from these sources with deep analytical experience within the Connected Intelligence team, we can provide a deeper – and broader – understanding of the competitive landscape to our clients.

Reports are delivered to a set calendar, providing regularly-updated views of the market, and allowing clients to make thoughtful, actionable decisions as to how they should evolve their Connected Consumer strategy.

Our complete suite of products includes:

  • Marketplace: what is available to purchase
  • Behavior: how consumers use the products and services
  • Innovation: understand the evolution of the market

Layered on top of all these services is a basic, unlimited analyst inquiry service, completing the overall advisory concept of Connected Intelligence.