Press Releases

PORT WASHINGTON, NEW YORK – JULY 21, 2014 – By 2017 there will be 204 million connected TV devices linked to the Internet and able to deliver apps to viewers, more than double the projected number of U.S. Internet households.  These devices include video game consoles, streaming media players, Blu-ray Disc players, and TVs.  According to the latest NPD Connected Intelligence Connected Home Forecast, ownership of connected TV devices is expected to grow 100 percent by 2017.

Two driving forces in the market are pushing the adoption and use of connected TV devices; streaming media players and the TVs itself.  These devices are expected to represent the majority of the growth in installed and Internet connected units over the next three years.

As more of these connected devices are installed, the rate at which consumers connect Internet capable TV devices is expected to increase from 60 percent in 2014 to 76 percent of installed units by 2017.  The increased connectivity will be bolstered by hardware upgrades that prompt consumers to connect, increased app programming from TV networks, and improvements to user interfaces.

“The evolution of hardware and digital content distribution is constantly changing the TV viewing experience,” said John Buffone, executive director, NPD Connected Intelligence. “Over the coming years, the consumer’s preferred device for apps on TV will be shaped by the next generation of video game consoles, Smart TVs, and a new wave of streaming media players.”

By 2018 the connected TV device market will begin to reach saturation.  The average U.S. home has three TVs, and by 2018 a majority of homes that want apps on their TV will have a connected device on their primary and secondary displays.  A large portion of the connected TV device market will move from being for first-time connected TV households to consumers entering a device upgrade cycle.

“Due to the rapid growth of connected TV devices, now is the time to establish consumer loyalty,” said Buffone. “Millions of viewers are trying new devices and apps, deciding which, if any, will become an indispensable part of their TV time.” 

Connected Home Forecast Methodology

The Connected Home forecast is based on NPDs quarterly Connected Home surveys conducted among more than 5,000 U.S. consumers, age 18 and older.  Using the NPD Consumer and Retail Tracking services, historical installed base reporting is mapped to sales trends for each device category. Coupled with internet connection rates, these data are used to project a view of the connectable and connected device installed base. 

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

 

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

 

PORT WASHINGTON, NEW YORK, JUNE 23, 2014 – Tablets, especially for younger owners, are an extension of the TV viewing experience.  According to the new Connected TV App Discovery Report from NPD Connected Intelligence while watching TV, 56 percent of U.S. tablet owners age 18-34 use their tablet for activities related to the TV program they are watching or for other programming related activities.  This compares to just 41 percent among all tablet owners age 18 and older. 

The top three TV-related tablet activities among Millennials are; searching for programing to watch (34 percent), social media engagement related to a TV program (31 percent) and learning more about the program they are viewing (30 percent). Even more tablet owners age 18-34 say they want to use their device in conjunction with TV viewing in the future and social media is a driving factor.  Among Millennial tablet owners, 44 percent said they would consider using their device in the future for social media activity related to a TV program making it the number one way this age group wants to engage while watching TV.

 “Millennials are advocates for TV apps,” said John Buffone, executive director, NPD Connected Intelligence. “They seek out programming in this manner and hopefully leverage it to draw in friends and family members.” 

Tablets are being used as a TV companion in U.S. Internet homes where viewers are more likely to watch children’s, family, music, and premium cable networks.  The networks with the greatest over-index of tablet usage as a TV companion span across these categories and are led by Nick at Nite, MTV, and Showtime.

Top 10 Networks More Likely to be Viewed in Homes Where a Tablet is Used as a TV Companion

  1. Nick at Nite
  2. MTV
  3. Showtime
  4. Cinemax
  5. HBO
  6. Nickelodeon, Nick Jr. or Teen Nick
  7. Cartoon Network
  8. Starz
  9. Disney Channel or Disney Jr.
  10. ABC Family

Base: Perform TV-related Activity on Tablet While Watching TV. Ranking is based on an index of households that use a tablet in conjunction with TV viewing vs. all viewing households. Source: The NPD Group/Connected Intelligence, Connected TV App Discovery Report


“With the proper integration tablets can be an effective tool for increasing viewer engagement among Millennials and their broader social network,” said Buffone.  “Social networking is a key strategic element in the evolution of the high-profile networks this generation is viewing. Children’s, family, music, and premium cable networks should invest in social media strategies that complements their programming and encourages viewers’ to spread the word about shows they are watching.”

Methodology

In Q1 2014, more than 3,800 U.S. consumers, aged 18-years or older took part in this online survey which asked questions about the usage of mobile devices in conjunction with TV viewing as well as the ways in which viewers discover apps and content on connected TV devices. 

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci. 

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

 

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com


PORT WASHINGTON, NEW YORK, MAY 15, 2014 – During the first quarter (Q1) of 2014 there were 42 million U.S. households with a TV connected to the Internet, either via a video game console, Blu-ray disc player, streaming media player or the TV itself. According to the NPD Connected Intelligence Connected Home Report, between Q1 2013 and Q1 2014 the number of homes with a TV connected to the Internet grew by 6 million. The vast majority of this increase was driven by growth in the number of homes with Connected TVs and streaming media players.

For the first time, there are now more U.S. households with streaming media players than Blu-ray disc players connected to the Internet. As a result, the streaming media player platform now reaches a larger digital audience than the app-related content on Blu-ray disc players.

“Consumers want devices that can deliver high-quality content to their TVs,” said John Buffone, executive director, Connected Intelligence. “The increase in Connected TV and streaming media player penetration is proof that consumers are investing in solutions that can provide app-related content in the simplest, most effective way.”

Having the ability to connect these devices wirelessly is the most important feature for a consumer.  According to the Connected Intelligence Connected TV User Experience Report, 67 percent of Connected TV users said having a device that can connect with Wi-Fi influenced their decision regarding the device they preferred to use for apps on TV.  Ease of use features, whether device-centric or related to searching for content, were four of the top 10 features highlighted by consumers.  These features include an easy to use remote, easy to use home screen, the ease of finding an app or channel the viewer is looking for, and the ease of finding new apps.

“In some ways the TV viewing experience consumers want has not changed, although how they receive it continues to, and an app experience is no different,” said Buffone. “Consumers want easy to find, entertaining programming and a quality picture that does not buffer. While device manufacturers cannot solve all of the challenges inherent in Internet content delivery, they can ensure viewers have an easy to use remote and home screen as well as facilitate content discovery.”

 To learn more about consumer satisfaction with connected TVs read the blog Buffering Killed the Video Star.

Methodology

Connected Home Report
More than 5,000 U.S. consumers, age 18 and older were surveyed through the first quarter of 2014. The number of installed and internet connected devices includes those that deliver broadband applications and must actually be connected to the Internet. 

Connected TV User Experience Report
In Q1 2014, more than 3,800 U.S. consumers, aged 18-years or older took part in this online survey which asked questions about their awareness, usage and interest in connected TV apps.

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

 

 

 

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

 

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

 

Netflix ranks the most important app among connected TV users

PORT WASHINGTON, NEW YORK – APRIL 21, 2014 – Video apps are indispensable for most connected TV users. According to the new NPD Connected Intelligence Connected TV User Experience Report, 75 percent of connected TV app users* say video apps are ‘extremely’ or ‘very important’. Netflix ranks on the top of the list of video and TV everywhere Network apps cited as important to connected TV users.

“The importance of having core video aggregation apps such as Netflix and YouTube, has a lot to do with the convenience that allows consumers to easily access a multitude of programming options in one place,” said John Buffone, executive director, Connected Intelligence.  “The next wave of TV app user, however, is looking for a different experience than earlier adopters and is placing greater emphasis on TV Everywhere apps from their favorite networks.”

While it’s important for consumers to have the ability to access a diverse set of apps on their TV, finding new channels in the app ecosystem is almost equally important.  Among current and prospective connected TV app users, 48 percent said being able to find new apps impacts the device they prefer to use for apps on their TV.

“There’s a large and lucrative developing audience in the TV app market,” said Buffone.  “As new consumers acquire and begin using connected TV devices they are going to be looking for a broader array of Network TV apps. As long as they can find and use new apps easily; we expect network apps to become a destination for viewers looking for their favorite shows.”  

*Connected TV devices include; connected TVs, video game consoles, Blu-ray players, and streaming media boxes.

 

Methodology

In Q1 2014, more than 3,800 U.S. consumers, aged 18-years or older took part in this online survey which asked questions about their awareness, usage and interest in connected TV apps.

 

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

 

 

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

 

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

Tablets Leading the Growth


PORT WASHINGTON, NEW YORK, APRIL 14, 2014 – By the end of 2015, active mobile broadband devices are forecast to reach 34 million, a nearly 50 percent increase from 2013, according to The NPD Group Connected Intelligence Mobile Broadband Market Share and Forecast Report. Two-thirds (66 percent) of those devices will be tablets.

Driven primarily by enterprise demand, USB stick modems were the primary mobile broadband devices until the end of 2012. Standalone mobile hotspots gained popularity in 2011 and 2012, but both devices have seen substantial declines over the year as more consumers are utilizing the hotspot features on their tablets and smartphones. 

Source: The NPD Group/Connected Intelligence Mobile Broadband Market Share and Forecast Report

 

Tablets currently account for 40 percent of mobile broadband connections, and as USB sticks and mobile hotspots decline, carriers will need to boost adoption of the connected tablet.  As this shift occurs the price of embedded cellular tablet should rapidly decline.

 “Tablets are the next subscriber battleground for the carriers,” said Brad Akyuz, director, Connected Intelligence. “The decline in ASPs, coupled with the intensified pricing competition, will further boost connected tablet adoption in the coming years. AT&T currently leads in active tablets connections, but we anticipate Verizon Wireless will surpass AT&T by the end of 2015. While all of this is great news for consumers who want an always-on tablet, it could drive the carrier market back into a subsidized device model just as this is beginning to fade for smartphones.”

 

Methodology

The Mobile Broadband Market Share and Forecast Report is published quarterly and uses a mix of various proprietary sources including NPD’s consumer panel and point-of-sale data, as well as public sources such as U.S. wireless carrier financial and operational KPI data to size the U.S. mobile broadband market by device type, carrier and revenue.

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

PORT WASHINGTON NEW YORK, FEBRUARY 25, 2014 – In 2013 there were 10.4 million tablets utilizing embedded cellular connections in the U.S. up from 7.1 million in 2012 a 46 percent increase, according to the latest Connected Intelligence Mobile Connectivity Report. The increase in connections comes despite sales of cellular-capable tablets declining from 16 percent of total tablet sales in 2012 to 12 percent in 2013, according to NPD’s Retail Tracking Service*.

One of the main reasons for the increase in embedded cellular connections is mobile carriers offering more affordable data plans. In the past consumers were purchasing tablets with 3G and 4G connectivity and just not activating them, now there is an uptick in those connections.

“The fourth quarter was a good one for the top four carriers, with the addition of around 1.5 million new tablet subscribers,” said Brad Akyuz, director, Connected Intelligence. “Even though AT&T and Verizon captured almost 90 percent of all tablet connections in the market, Sprint had a very good quarter and T-Mobile has a lot of potential with their new data plans.”

But the tablet connections tell only part of the story. According to the Connected Intelligence Data Consumption Report, in the fourth quarter, consumers who connected their tablets through embedded cellular used just under 1 GB of data per month. By contrast, smartphone users average closer to 2GB of data each month, showing that tablet cellular data is still the back-up plan, rather than the main connection method.

“Cellular tablet use is still in its early days and, unlike smartphones, significant tablet cellular use is the exception, rather than the norm,” said Akyuz. “Still, the most important factor is that more people are beginning to try the cellular data option. If they find a compelling use case we will see these use patterns grow aggressively.”

Direct tablet connections via an embedded modem are only one way consumers are connecting. There is also a healthy increase in the number of connections through mobile and smartphone hotspots among consumers, meaning that they are discovering times in the day when they absolutely need the convenience of an always-on connection. There are 7.8 million consumers connecting their tablets to the Internet via cellular hotspot, 6 million via smartphone hotspots and 1.8 million via an external mobile hotspot device.

 

“As more consumers test the waters with cellular hotspot options, and the carriers continue to roll out new trade-in and upgrade programs, there is a far greater probability that consumers will purchase their next tablet with an embedded cellular connection,” said Akyuz.

*Tablet numbers from NPD’s Retail Tracking Service exclude Kindle.

Methodology

Mobile Connectivity Report

The Mobile Connectivity Report is published bi-annually and uses a mix of various proprietary sources including NPD’s consumer panel and point-of-sale data, as well as public sources such as U.S. wireless carrier financial and operational KPI data.  Approximately 3,000 U.S. consumers were surveyed in November 2013 for the latest report.      

Data Consumption Report

The Data Consumption report is published monthly and based on information collected through the NPD Connected Intelligence SmartMeter.  More than 1,500 consumers with Android and iOS devices opt-in to the SmartMeter panel and are continuously tracked through an app on their devices.

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

 

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

 

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

 

Smartphone data consumption and use of music apps on the rise 

PORT WASHINGTON, NEW YORK, JANUARY 16, 2014 – As more U.S. consumers migrate to smartphones, they are increasingly opting for iPhones and Samsung Android phones. According to the Connected Intelligence Connected Home Report from The NPD Group, over the past year, smartphone penetration increased from 52 percent in Q4 2012 to six-in-ten cell phone users in Q4 2013.

Apple and Samsung were the winners as more consumers migrated to their flagship devices.  iPhone ownership increased from 35 percent in Q4 2012 to 42 percent in Q4 2013. Likewise, Samsung Android phones increased from 22 percent of smartphones owned in Q4 2012 to 26 percent in Q4 2013. In contrast, fewer smartphone owners reported having an HTC, Motorola, or Blackberry device in Q4 2013.

As smartphone penetration increased over the past year, so has consumers’ data usage, which went from 5.5 GB per month in Q4 2012 to 6.6 GB per month in Q4 2013.  While this increase in data usage came from a variety of activities, a key driver has been the adoption of streaming music services such as Pandora and iHeart Radio. 

According to the Connected Intelligence Smartphone Usage Report, the percent of smartphone owners that use an app to stream music increased from 41 percent in Q4 2012 to 52 percent in Q4 2013. 

The market for streaming music services is getting more competitive.  While Pandora remains the most commonly used music app in Q4 2013, it is followed by iHeart Radio, Spotify, TuneIn Radio, and Slacker Radio, all of which experienced an increase in incidence of usage over the past year.

“Considering the increase in prominence of smartphone music apps, it’s not surprising that hardware manufacturers such as Beats are leveraging partnerships with carriers, like AT&T to break into the streaming music market,” said John Buffone, Executive Director, Industry Analyst, Connected Intelligence.  “This allows AT&T to offer subscribers more of what they want in the way of innovative music apps and provides Beats a partner capable of driving trial in a market where consumers already have an affinity for the music services they use.”

 

Smartphone Usage Report

Data is sourced from an on-device meter "SmartMeter" leveraging a three month rolling panel that provides the equivalent base of 4,500 smartphone users. The panel is weighted and representative of the Android and iPhone U.S. smartphone base. The data was collected between September and November 2013 and compared to trends from the same period in 2012.

Connected Home Report

More than 5,000 U.S. consumers, age 18 and older were surveyed in the fourth quarter of 2013 for the Connected Home study; trended results are compared to the Q4 2012 survey.

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

 

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

 

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com


PORT WASHINGTON, NEW YORK, DECEMBER 18, 2013 – By 2015 there will be 202 million Internet-capable TV devices in U.S homes, a 44 percent increase from the 140 million at the start of 2013, according to the new Connected Home Forecast report from NPD Connected Intelligence. Among those devices, 65 percent will end up being connected to the internet by consumers in 2015 compared to just 56 percent currently connected.

Two driving forces in the market are pushing the adoption and use of connected TV devices; streaming media players, and the TV itself.  The introduction of devices, such as Chromecast, will help drive the number of installed and connected media players to 31 million by 2015, and outpace connected Blu-ray players by mid-2014.

Connected TVs, once just a middleman for connected devices, are becoming a much more prominent piece of the living room experience.  More connected TVs are being produced, purchased, installed, and ultimately connected to the Internet, and by 2015 there will be 23 million installed and connected.  While TVs and streaming media players are expected to see the most growth, video game consoles will remain the most connected device to the TV. 

“As consumers connect TVs to the Internet, they are not only using streaming services such as Netflix, they also switch from linear and on-demand TV programming to TV network apps such as HBOGO or WatchESPN,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence. “This change in behavior emphasizes the importance of developing strong watch apps and ensuring they are available on all the devices viewers use to connect their TVs.”

Connected Home Forecast Methodology

The Connected Home forecast is based on NPDs quarterly Connected Home surveys conducted among ~5,000 U.S. consumers, age 18 and older.  Using the NPD Consumer and Retail Tracking services, historical installed base reporting is mapped to sales trends for each device category. Coupled with internet connection rates, these data are used to project a view of the connectable and connected device installed base. 

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci. 

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

 

PORT WASHINGTON, NEW YORK – DECEMBER 3, 2013 – After just a few months on the market, Google Chromecast is gaining traction. According to the new Chromecast Report from NPD Connected Intelligence, within the first four months of its launch, 33 percent of consumers said they were aware of the device.  This is a high awareness level for a new consumer technology product that has only been on the market for a short time.  Google is the latest manufacturer to enter this category which is dominated by Apple and Roku who combined represent a 78 percent share of all streaming media players installed in consumers’ homes.

Google itself has been the primary source of this awareness, with 41 percent of consumers who are aware of Chromecast saying they learned about it on Google’s website.  Online ads and word of mouth also contributed to the heightened awareness.  Retail, however, has not yet become a strong influencer, with only 11 percent of consumers saying they became aware of the product and service either in-store or on a retailer’s website.

Among those consumers who are aware of Chromecast, 48 percent said they are extremely, very, or somewhat likely to use it.  Chromecast’s low price and promise of simplicity are driving more interest than the core value proposition of delivering apps to the TV.  Affordability is the number one reason cited for interest in using Chromecast by nearly half of consumers, followed closely by being easy to set up/use (42%) and delivering apps onto TV (32%). 

“Chromecast’s affordability and ease of use are certainly good selling points, especially for impulse purchases. Filling retail discovery gaps and continuing this early marketing blitz will ensure Chromecast stays front and center in consumers’ minds,” said John Buffone, director, devices, Connected Intelligence.  “Promoting new app releases, such as HBOGO, Pandora, and Hulu Plus will also help sustain the buzz and generate usage.”

Methodology

Data from the Chromecast Report is sourced from an online survey of 1,079 U.S. consumers age 18 that was conducted in early November 2013.

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech and @npdgroup.

CONTACT:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

 

Consumers favor retailer websites over specific apps

 

PORT WASHINGTON, NEW YORK, NOVEMBER 21, 2013 – Consumers go everywhere and can do just about everything on their smartphones, and shopping is no exception. According to the new Connected Intelligence Shopping on Smartphones report from The NPD Group, nearly 75 percent of smartphone owners are using their device as part of their overall shopping experience

A large part of this shopping experience is being played on out on retailers’ websites rather than on their store-specific apps.  Almost three quarters (71 percent) of smartphone users are using retailer websites such as, Bestbuy.com, Amazon.com, and Target.com; but only 57 percent of consumers are accessing those retailers’ apps to enhance their shopping experience.   

“Apps need to become a more seamless component of the consumer’s day-to-day shopping experience if retailers want to remain top of mind and relevant to consumers once they leave the physical store,” said Eddie Hold, vice president, Connected Intelligence. “Right now, engagement is low, meaning the app is clearly an experiment that is quickly dropped by most consumers.”

According to the report, just three months after downloading a retailer’s app on their phones, 75 percent of consumers don’t even use it once a month. The app itself is also not being used to its fullest potential.  Only a third of shoppers are accessing and utilizing the retailer apps in the physical stores.  A large majority of app, and website use as well, is occurring in consumers’ homes.

“The fact that nearly 94 percent of consumers are shopping on their phones from home rather than in-store suggests that engagement on their smartphone is more of an alternative for online shopping rather than a showrooming tool,” said Hold.  “Key functionality such as store product location, integrated shopping lists, and even scan-and-go will help drive the experience further and on a more consistent basis.”

 

Methodology

The Shopping on Smartphones report leverages a combination of on-device metering and consumer panel data. The on-device meter, the “SmartMeter” uses a three-month rolling panel that provides a base of 4,500. The consumer panel survey surveyed 1,500 smartphone users age 18 and older and was fielded in September 2013.

 

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information, visit www.npd.com and npdgroupblog.com.  Follow us on Twitter: @npdtech, and @npdgroup.

Contact:

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

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