Roku’s UI update
In the coming weeks, Roku is debuting OS updates that make it easier to find popular content. There will be a new row of tiles listing the top ten streaming movies and shows located in the “New & Popular” section that will be updated daily. Additional updates include “In Theaters Now” which lists current theatrical releases with trailers and a “Save List” option to bookmark it to watch when it arrives on Roku. A new “Surf Mode” feature allows users to browse and preview content on its FAST service, The Roku Channel. Roku is also improving its Live TV and Sports hubs with a new design and smarter discovery tools.
The Circana Take:
- Operating systems have always relied on UI upgrades to maximize engagement and this is no different. But given the increasing challenge of content discovery, features like these become more important. We look for this trend to continue.
ESPN to acquire NFL Network and Redzone
According to reports, the NFL and ESPN have reached a deal giving ESPN control of NFL Network and NFL RedZone, while the NFL gets a 10% equity stake in ESPN. ESPN will also get the rights to NFL games that were scheduled to air exclusively on NFL Network. This deal comes on the heels of a new streaming package called ESPN Unlimited, expected to debut in the next few weeks. The plan costs $30/month and gives users access to the ESPN+ streaming service, ESPN channels including ESPN, ESPN 2 and ESPNews along with college sports channels available to stream within the ESPN app. The NFL and ESPN currently have a relationship as ESPN airs “Monday Night Football” broadcasts and holds rights to two Super Bowls in 2027 and 2031.
The Circana Take:
- This mega deal is pending regulatory approval, as such, it’s possible there will be adjustments along the way. If the deal goes through Disney will have a major boost to its sports offering.
Fox One streaming service launch
Fox is launching a new DTC streaming service on August 21 called Fox One. The service will cost $19.99/month, with pay TV subscribers receiving free access. It will be home to all of Fox’s live sports including the NFL and MLB that air on its broadcast network, and news programs from Fox News and Fox Business TV networks. Fox’s other streaming service Fox Nation recently announced its expansion in the live sports arena through a partnership with Professional Bull Riders (PBR) exclusively airing programs starting August 8h.
The Circana Take:
- Sports is a huge component of the home entertainment landscape, and Fox continues to take advantage of this segment with this latest launch that includes their full sports lineup. Timing seems good with the start of the NFL season and before the MLB postseason kicks into play.
- However, with a steep cost and no exclusive or original content offered, Fox could face an uphill climb with signups. Bundling Fox One with other services could help.