Innovation: The Inception of Screen Sharing

The Inception of Screen Sharing Innovation Report covers consumer’s awareness, usage, and interest in technologies that provide the ability to mirror a mobile device screen onto the TV.  Coverage includes Apple AirPlay, Samsung AllShare, Xbox SmartGlass, NFC, Netgear NeoTV and Push2TV, Intel WiDi, and Miracast. 

Key metrics include:

  • Screen sharing awareness and usage 
  • Awareness and usage by technology and demographic
  • Rate of using screen sharing features such as projecting photos onto the TV
  • Consumer interest ratings by technology

The Inception of Screen Sharing Innovation Report examines consumer’s interest in the new technologies that allow them to use their mobile device to project content onto their TV.  The report quantifies the percent of mobile device users that are aware of, use, and are interested in each technology.  Content owners, digital media distributors, TV networks, retailers, and device manufacturers use this data to identify opportunities to leverage mobile devices to deliver digital content onto the TV.  If you are working on app development, digital distribution efforts, or building a connected device interface this research provides a deep understanding of the technologies that bridge mobile devices with the TV.

The report is delivered in PDF, providing customers quantitative and qualitative analysis examining the drivers behind the various data points.

The Inception of Screen Sharing Innovation Report is the source for understanding how consumers are expected to use technologies that bridge their mobile devices to the TV. The panel-based reporting from a sample of over 4,000 individuals is coupled with insight collected from vendor interviews.