Dish Overcomes The Broadband Stumbling Block—To A Point At CES 2012
In announcing a new name, new direction, and new marketing strategy that puts more emphasis on services and content and less on low price, Dish did a remarkably good job of obscuring a salient point; the digital divide still exists, and because it does a less-than-enthralling broadband offer looks like it should have legs. Dish used CES to promote a whole-home Kangaroo-themed client-server set-top combo (Hopper and its sidekick Joey) with tuners that can handle 6 HD recordings at once and a hard drive deep enough to swallow 2,000 hours of HD programming in a single gulp.