The post-Turkey shopping extravaganza saw a significant increase in smartphone use, with some services seeing almost double the use of last year. But the real winner was less an individual retailer and more the overall web platform versus individual retailer apps. As we discovered in the recent Shopping on Smartphones report, many consumers continue to use the retailer websites, not the made-for-shopping apps that all the major retailers have developed.
“Turn your downtime into banking time” encouraged a radio ad for a large bank that was promoting the availability of its latest banking app. As a flip phone consumer, at least for the week, I wanted to ignore the ad completely, but the more I thought about it, the more I realized how this simple sentence highlights everyday use of smartphones. Downtime is considered a bad thing, a waste, when we could be doing more productive activities.
I made my cousin speechless this past week. Literally, mid-sentence, she stopped talking and she stared incredulously at my phone before exclaiming “what the heck is that?” In all the years of carrying the latest and greatest devices I’ve never had such a reaction. Of course, these days pretty much all phones look the same and it’s really hard to carry a device that is so clearly different from the pack. The last such phone was the original iPhone. Before that, it was the RAZR that I’m now carrying.
My name is Eddie Hold, and I’m a smartphone addict. On average, I look at my smartphone more than 100 times a day with activities ranging from checking the time, to email, games, music, and more. It’s the first thing I do in the morning and pretty much the last thing I do before going to bed. One hundred or more “touches” per day is roughly once every 10 to 11 minutes while I’m awake.