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New Devices Increase the Appeal of Extended Reality

Excitement for extended reality devices (the catch-all term for virtual reality, augmented reality, and mixed reality products) reached a fever pitch early this summer, with announcements of long-anticipated new products from Apple, Meta, and others. The attention the category is receiving is rightfully earned — VR was the last hit product in tech, selling more than 9 million units in 2021 and 2022 — and all eyes are on this market to lead the consumer electronics sector out of its current sales decline.

That Sinking Feeling

Smartwatches are complex devices that supposedly provide us with an accurate, detailed array of health and fitness data from which we can make informed decisions. But after a recent windsurfing vacation I’m starting to question the accuracy of the data collected.

More Than a One-Trick Pony?

The strong emphasis that the manufacturers place on the health and fitness functionality is of questionable value to us mere mortals. To expand the market to a broader consumer base, they need to evolve their approach and, perhaps, take some bold steps.

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