Breaking Through the Rut
Rut: The simple, three letter, somewhat crude word has a pervasive impact. I find myself in a rut each October; it’s a pattern I’ve come to identify, manage and eventually break through. Maybe it’s prompted by the end of the beach season, the back-to-school hustle, a shift from vacationing to business trips, or the shorter days. Indeed, it’s a dull and unproductive pattern that impedes productivity. However, the break through tends to be game changing. Businesses are not immune to this cycle; the TV and mobile industries fall into and, occasionally, pull out of similar doldrums.