Until this year, SXSW always seemed like the cool kids’ show. The show that I looked at longingly from afar, but could never justify attending as a mobile analyst, despite its buzz-worthy tech appeal. This time I finally made it for a private collocated pre-show event, which afforded me a fleeting glimpse into some of the mobile goings-on, and most notably Urban Airship’s “Mobile Saturday” event.
The TV is evolving into a more complex device and the basic concept on turning it on and immediately watching TV could become a thing of the past. As consumers we’ve become conditioned to expect home screens on computers, tablets, and smartphones; TVs now look set to follow suit. New TVs from Samsung and Panasonic launch to a home screen rather than the last TV channel you were watching. This home, or launch page, is a customized experience based on recognition from a built-in camera.