New Security Label for Smart Devices
The Biden Administration launched a new cybersecurity label for smart devices earlier this month. The labeling program is meant to designate devices that meet new security standards established by the National Institute of Standards and Technology (NIST). The program is voluntary for manufacturers and retailers to participate, and the program will be in place by 2024. The new labeling will be added to devices soon after the program begins. The program will cover several categories of consumer electronics and smart products including home automation devices and some wearables. The initiative has support from several electronics, appliance, and consumer product manufacturers as well as retailers and trade associations.
The Circana Take:
- Uneasiness regarding privacy and security is a common deterrent to investing in the smart home . Establishing standards for how consumer data is handled and secured will help alleviate some of those concerns.
- In addition to the labeling, NIST standards on privacy best practices will help consumers install their devices more securely.
Pixel Phone Gets a Smart Home Update
Home Panel, a feature recently pushed to Google’s Pixel tablet, is now available on the newest Pixel phones including the Pixel 7 and Pixel Fold. The feature is a benefit exclusive to Pixel owners and allows for control of smart devices from the phone’s lock screen. Specifically, users will be able to change the brightness of smart lighting, set the volume for a connected speaker, and change the intensity of a connected AC unit without unlocking their phone and opening the specified app.
The Circana Take:
- Though limited to Pixel device owners, expanding Home Panel to more devices will make the Google’s Smart Home platform easier for users manage.
- Though many owners enjoy controlling their devices via voice, controlling devices with a physical controller like a smartphone remains the most preferred way to interface with products. Putting controls front and center will add further convenience.