President, Connected Intelligence
Despite the holiday season – a traditional time to gift smartwatches, as well as the precursor for short-lived New Year fitness resolutions – the ownership of smartwatches remains flat, at 40%. More positively, unit sales were higher than one year ago, up 23% compared to Q4 2023. Now updated with a new Profile Report.
A holistic view of how U.S. consumers own and use devices in their homes.
VR purchase intent is at 29%; Smart Glasses purchase intent is lower, at 23%, but still strong.
Smartwatch wearers replace their devices between one and three years, helping to drive continuing sales.
The latest Wearables forecast and industry overview highlights a slight decline in smartwatch ownership.
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products.
The week when: - Oura takes on meal logging and more - Oura wins first round of patent case - Whoop 5.0 launches
Smartwatches, and related apps, leak data to third parties. Have we willingly chosen to wear the consumer equivalent of an ankle monitor?
