Vice President, Media Entertainment
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded reporting to cover SVOD bundle offer awareness, subscription, future interest and perceptions, YouTube usage, and the ways viewers would consider watching new release movies at home.
A holistic view of how U.S. consumers own and use devices in their homes.
Devices owned, viewed across 300 consumer group profiles
U.S. TV installed base trends, OS feature importance and TV replacement drivers.
Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.
Availability of TV network, vMVPD, streaming video and sporting apps on devices.
The week when: - NBCU and DirecTV FAST deal - Samsung and MMA team up - CNN to launch non-news service
The past year has seen some key improvements in America’s access to internet and, most importantly, broadband speeds.
