Vice President, Media Entertainment
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded the reporting to cover YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.
A holistic view of how U.S. consumers own and use devices in their homes.
Devices owned, viewed across 300 consumer group profiles
U.S. TV installed base trends, OS feature importance and TV replacement drivers.
Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.
Availability of TV network, vMVPD, streaming video and sporting apps on devices.
The week when: - Samsung plans to launch aggregated FAST channel - Netflix revamps homepage - Pluto TV adds anime
The past year has seen some key improvements in America’s access to internet and, most importantly, broadband speeds.
