We can now watch HBOGO on three TVs in our home. Last night we saw they started promoting its availability on Airplay. As an early adopter, my first thought was, I want an Apple TV too. But there is no need as all three TVs we own provide HBOGO, and each through a different type of device. Apple TV does, however, offer screen mirroring which none of the other connected devices in our homeprovide, and that is bound to be useful – right?
While I never thought I’d ask “why did the power go out?” during the Super Bowl, I did have a number of questions going into the Big Game, including: 1) Which Brother Harbaugh will prevail? 2) Will Beyoncé redeem herself from “lip-sync-gate”? 3) How will consumers’ use their smartphones (companion, second screen) on Game Day? Well: These were the big questions that I was pondering, and for which I now have answers for: 1) John Harbaugh, 2) Yes, and 3) smartphone users kept their eyes affixed to the Big Screen, and periodically leveraged the immediacy and utility of their second-screens.
The kiss of death to any device is a dearth of apps. And quite how this is considered depends on who is marketing the issue, and when. For the longest time, OEMs have talked quantity over quality, as though having the most variations of a calculator app may actually make a difference to a consumer...
Google and Apple have taken clearly different approaches to the smartphone market overall. On the one hand, Apple approaches the market from a hardware-centric perspective (after all, Apple fundamentally sells hardware), while Google outsources the hardware component, focusing instead on the content delivered by the hardware and related search and advertising opportunities. At the center of these two approaches are the smartphone-toting Connected Consumers who leverage the ecosystems, but there are clear differences between iOS and Android Connected Consumers when it comes to a wider brand loyalty beyond the device itself.
T-Mobile has finally got its hands on the iPhone, and should be launching the device early in 2013. That’s the great news and is clearly a “good thing” for the carrier as it attempts to protect and increase its subscriber base. The bad news, of course, is the timing of the launch with two key issues reducing the impact of the deal, at least near-term...
The Black Friday extravaganza saw a major lift in mobile shopping app and website use, with more than 21 percent of smartphone users pulling out their devices to compare prices on apps and 40 percent using websites during the day.
Election Day had more than one winner, with traditional media outlets doing quite well in terms of an overall boost in usage. Notably apps continue to trail web use when it comes to news-seeker smartphone users…
In 1995, The Economist Newspaper Group launched the world’s first web-only publication, a hi-tech-focused magazine called d.Comm. The magazine basked in a short-term glow of being an innovator, blazing a futuristic trail, and then closed its doors due to a lack of advertising. 17 years later, does Newsweek’s bold step to go all-digital stand any better chance of success?
It’s no surprise that the smartphone has become central in the connected consumer’s daily communications, utility, and entertainment experiences. Over the past year, and, in step with device, network and content/app ecosystem improvements, the connected consumer is spending even more time on their phone. According to NPD’s Connected Intelligence SmartMeter when comparing monthly usage of minutes per day for August 2011 versus August 2012, Android smartphone users spent nearly one-fifth more time on their smartphones daily – 247 minutes, or over four hours versus 210 minutes or 3.5 hours.
Softbank has announced its purchase of Sprint, in a deal valued at $20 billion. This cash infusion will give Sprint a much-needed boost, ensuring that the company can continue with its current LTE network roll-out, which is key to the long-term success of the carrier. But beyond the cash infusion, the benefits of the deal are a little more of a head-scratcher, with little-to-no synergies between Softbank and Sprint.