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425 Million Connected Devices – So, What Are Consumers Doing With Them?

We can now watch HBOGO on three TVs in our home. Last night we saw they started promoting its availability on Airplay. As an early adopter, my first thought was, I want an Apple TV too. But there is no need as all three TVs we own provide HBOGO, and each through a different type of device. Apple TV does, however, offer screen mirroring which none of the other connected devices in our homeprovide, and that is bound to be useful – right?

While Super Bowl XLVII Sunday Night Lights Go Out (For A Bit), Select Second-Screen (Smartphone) Activities Light-Up

While I never thought I’d ask “why did the power go out?” during the Super Bowl, I did have a number of questions going into the Big Game, including: 1) Which Brother Harbaugh will prevail? 2) Will Beyoncé redeem herself from “lip-sync-gate”? 3) How will consumers’ use their smartphones (companion, second screen) on Game Day? Well: These were the big questions that I was pondering, and for which I now have answers for: 1) John Harbaugh, 2) Yes, and 3) smartphone users kept their eyes affixed to the Big Screen, and periodically leveraged the immediacy and utility of their second-screens.

Another Home Screen For Your Home

The TV is evolving into a more complex device and the basic concept on turning it on and immediately watching TV could become a thing of the past. As consumers we’ve become conditioned to expect home screens on computers, tablets, and smartphones; TVs now look set to follow suit. New TVs from Samsung and Panasonic launch to a home screen rather than the last TV channel you were watching. This home, or launch page, is a customized experience based on recognition from a built-in camera.

The iPhone versus Android Smartphone User: Top Apps Used Highlight “The Core Five (or Six)”

Google and Apple have taken clearly different approaches to the smartphone market overall. On the one hand, Apple approaches the market from a hardware-centric perspective (after all, Apple fundamentally sells hardware), while Google outsources the hardware component, focusing instead on the content delivered by the hardware and related search and advertising opportunities. At the center of these two approaches are the smartphone-toting Connected Consumers who leverage the ecosystems, but there are clear differences between iOS and Android Connected Consumers when it comes to a wider brand loyalty beyond the device itself.

Internet Connected TVs Are Used To Watch TV, And That’s About All

The Internet connected HDTV screen has so far failed to break beyond the bounds of its TV-centric heritage, with little use for the big screen beyond the obligatory video services. But the connection is being used to provide access to a far wider variety of alternative sources for video content. The latest NPD Connected Intelligence Application & Convergence report highlights that nearly six out of ten consumers who own a connected HDTV are accessing Over-the-Top (OTT) video services through the device.

The Great T-Mobile iPhone experiment

T-Mobile has finally got its hands on the iPhone, and should be launching the device early in 2013. That’s the great news and is clearly a “good thing” for the carrier as it attempts to protect and increase its subscriber base. The bad news, of course, is the timing of the launch with two key issues reducing the impact of the deal, at least near-term...

Smartphone Friday

The Black Friday extravaganza saw a major lift in mobile shopping app and website use, with more than 21 percent of smartphone users pulling out their devices to compare prices on apps and 40 percent using websites during the day.

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