Netflix in the “House,” Especially Among Tablet Users
In-line with the company’s “data-held-closely-to-the-vest” culture, Netflix did not offer much visibility into smartphone and tablet usage during its first quarter earnings call. However, we know that Netflix usage, particularly on tablet platforms, is significant and growing. Netflix is not only far and away the most popular subscription video app, and second only to YouTube, it also leads in overall in engagement (time spent) on tablets, with usage approaching nearly one-third of total video-viewing time during the month of March, according to Connected Intelligence’s SmartMeter...