After spending most of the past year on the receiving end of T-Mobile’s Uncarrier strategy, AT&T has made its first truly aggressive move. In a new promotion launched today, T-Mobile customers that switch to AT&T will receive a $200 credit per line, as well as up to $250 in trade-in credit for their old T-Mobile phone. In return, these ex-T-Mobilers must join AT&T’s Next program, and purchase a Mobile Share plan – but without any contractual obligation beyond the Next program itself.
The post-Turkey shopping extravaganza saw a significant increase in smartphone use, with some services seeing almost double the use of last year. But the real winner was less an individual retailer and more the overall web platform versus individual retailer apps. As we discovered in the recent Shopping on Smartphones report, many consumers continue to use the retailer websites, not the made-for-shopping apps that all the major retailers have developed.