Mobility

Subsidization and Free Data: The Ultimate Tablet Carrot?

Just six months after launching its free tablet data (200MB) offer, T-Mobile is back, pushing the boundaries further. Dubbed Tablet Freedom, the new offer gives tablet customers an extra 1GB of 4G LTE data for free until the end of the year. And there’s more: to help boost tablet sales, T-Mobile is subsidizing the price of 4G-enabled tablets, creating price parity with the Wi-Fi only versions (in the case with the iPad Air 16GB, customers will be able to purchase the 4GB version of the tablet for $499 versus the regular price of $629) with a zero-down installment plan. Moreover, customers will be able to trade in their old tablet (including Wi-Fi only tablets) and upgrade to a new tablet. And as a little more icing on the cake, T-Mobile will pay the ETF (Early Termination Fee) for those customers churning their tablet data subscriptions from rival carriers.

Generation Me: Disrupting the Living Room

I recently participated in a panel debate at the NPD DisplaySearch US FPD conference on the future of the smartphone and tablet, considering which, if either was more likely to drive greater market disruption moving forward. My inclination was to back the sure thing: the smartphone has already disrupted so many surrounding technologies and I see no reason why it will slow down any time soon.

AT&T Takes First Step in Toll Free Data World

AT&T has taken the first significant step towards toll free data services today, launching a service dubbed the “Sponsored Data” solution. The basic premise of such a service is that the consumer should not necessarily need to pay for the underlying data consumed to access a service. In other words, this has the potential to replicate what 1-800 numbers did for voice calls once upon a time.

AT&T Embraces the Uncarrier Spirit

After spending most of the past year on the receiving end of T-Mobile’s Uncarrier strategy, AT&T has made its first truly aggressive move. In a new promotion launched today, T-Mobile customers that switch to AT&T will receive a $200 credit per line, as well as up to $250 in trade-in credit for their old T-Mobile phone. In return, these ex-T-Mobilers must join AT&T’s Next program, and purchase a Mobile Share plan – but without any contractual obligation beyond the Next program itself.

Heady Days for T-Mobile’s Data Use

Less than a year after T-Mobile shook up the U.S. market with its Uncarrier strategy, the results are clearly demonstrating the success of these bold moves. The carrier is gaining new subscribers at a rate not seen for several years, accruing an additional 1 million subscribers in Q3, compounding the success of the previous quarter too. But it’s not just the number of subscribers that demonstrate T-Mobile’s growing strength...

The Accidental Accessory

For the majority of consumers, the smartphone case is a fashion statement. My daughter, for example, bought several cases within weeks of buying the iPhone 5S to avoid any potential fashion faux pas. As such, for many people the case can be considered as an extension of the clothing that we wear. But there’s a dark side to what we wear: ask any young child who has been forced into a ghastly velvet suit, dress, or the like to attend a grown-up function. The scarring is permanent; trust me.

How Do You Watch TV?

Network broadcasts, cable TV, DVR, on-demand, mobile apps, or apps on your TV? Who needs so many ways to watch TV? Me. Looking at recent viewing behaviors in our home many of these served a purpose, but there is a clear migration towards apps on the TV.

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