US smartphone users consumed 37.6 GB of data on a monthly basis, slightly up from 33.9 GB in the previous quarter. Wi-Fi usage typically accounted for over 80% of total data consumption, though it’s been declining (74% in Q4 2019) in parallel to the increase in cellular data consumption fueled by unlimited data plans.
Unlimited data plan customers consume more than double the amount of data consumed by a customer who is on bucket plans (i.e. 5GB or 8GB plan). Similarly, customers on postpaid accounts consume 42% more than those users who are on prepaid accounts.
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