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Health Tracking Data at the Core of Google’s Fitbit Wearables Push

by Weston Henderek on November 6, 2019 at 2:35 pm

Google is getting serious about the wearables market with the announcement that it has agreed to buy Fitbit for $2.1 billion. The deal, which is still subject to regulatory approval, would make Google the largest wearable tech OEM in the U.S. from an ownership perspective as of Q2 2019 according to the NPD Connected Intelligence Industry Overview and Forecast.

Teetering On The Edge Of Innovation

by Eddie Hold on September 17, 2019 at 3:56 pm

The last couple of weeks have confirmed to me that there is a lack of compelling innovation in the consumer electronics space… at least right now. Phone and smartwatch launches have become small iterative enhancements rather than substantial innovations, while IFA, the large European consumer electronics show, was a muted affair with little to set the world on fire.

Apple Watch Series 5: More Variety, Less Spice

by Weston Henderek on September 13, 2019 at 3:06 am

Since its launch five years ago, Apple has worked to provide users with strong additional value in each iteration of its market-leading Apple Watch. While the Apple Watch Series 5 is mostly a carryover from the Series 4 in terms of form factor and features, Apple’s continued focus on health and wellness usability and strong sales momentum will keep the device as the leading new smartwatch on the market.

What’s Up Apple’s Sleeve This September?

by Brad Akyuz on September 10, 2019 at 1:40 am

For those of us living in the northern hemisphere, the beginning of September marks the end of the summer with colder weather ahead. But if you are one of the 900 million iPhone owners, and especially if it’s time to replace your current device, September also marks the grand unveiling of Apple’s latest and greatest in the iPhone series and more.

IFA Goes (A Bit More) Mobile

by Brad Akyuz on September 9, 2019 at 8:55 am

IFA is often considered to be the CES tradeshow of Europe, where global consumer electronics vendors would showcase the commercialized products they previously previewed at CES. Held in Berlin every year in early September, the show would get little attention from the mobile world but that has been changing lately as smartphone vendors shift their focus from overly mature markets like the U.S. to EMEA markets.

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