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Ownership and Use Reports

Ben Arnold

Industry Analyst, Consumer Technology

Ownership

Smart Home Ownership and Usage Report
May 2025

After modest growth in 2024, Smart Home sales are softer early in 2025, declining -2% through April compared to a year ago.  While the industry continues to struggle to convert more households into owners, macro economic headwinds including high credit card debt, declining consumer wealth and uncertainty related to trade have impacted consumer confidence and spending.

Ownership

The Evolving Ecosystem Report
July 2025

The Evolving Ecosystem Report provides a holistic view of how U.S. consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, Wearables & Entertainment, Voice Assistants, and Smart Home & Appliances. As innovations continue to change the technology landscape, the report also discusses perceptions and implications of supplemental or emerging technologies such as artificial intelligence.

Ownership

Industry Overview
February 2025

2024 was an improved year for the US Smart Home market even as revenue performance lagged many other consumer technology categories. According to Circana’s Retail Tracking Service, Smart Home revenue declined -5% in 2024 as units grew <1%.

Marketplace

Marketplace Report
June 2025

Item level product detail, including product attributes and average selling prices, of available home automation products.

Thought Leadership

Week in Review

Smart Home Week in Review
July 2025

The week when:
- Belkin Ends Support for Weemo
- IKEA Plans More Matter Devices

Blog

Broadband 2025: short lived improvements?
April 2025

The past year has seen some key improvements in America’s access to internet and, most importantly, broadband speeds.

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