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  • Broadband
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Ownership and Use Reports

John Buffone

Vice President, Media Entertainment

Use

TV Switching Study
October 2025

The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.

Ownership

The Evolving Ecosystem Report
July 2025

The Evolving Ecosystem Report provides a holistic view of how U.S. consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, Wearables & Entertainment, Voice Assistants, and Smart Home & Appliances. As innovations continue to change the technology landscape, the report also discusses perceptions and implications of supplemental or emerging technologies such as artificial intelligence.

Ownership

Device Ownership Trends & Profile Report
September 2025

Devices owned, viewed across 300 consumer profiles

Ownership

TV Ownership & OS Trends
September 2025

U.S. TV installed base trends, OS feature importance, TV replacement drivers and future purchase intent.

Use

Device Usage Trends Report
September 2025

Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.

Marketplace

TV & Video App Availability Report
October 2025

Availability of SVOD, vMVPD, and sports apps on devices.

Thought Leadership

Week in Review

TV & Video Week in Review
October 2025

The week when:
- HBO Max price hikes
- CNN will debut a new All Access subscription tier

Blog

Garbage In, Garbage Out
October 2025

AI is only as good as the data it is modeled on. That's easy with the marque aspirations of bigger AI, but when it gets personal, AI needs more accurate information.

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