Connected Intelligence is an advisory service, back by an experienced team of analysts with deep industry expertise within the consumer electronics, content and telecommunications markets. Their unique insight and unparalleled experience helps clients gain a complete understanding of the rapidly evolving Connected Consumer and related marketplace.

Key Team Members

Eddie Hold, President
John Buffone, Executive Director, Digital Distribution
Brad Akyuz, Executive Director, Mobility
Weston Henderek, Director, Wearables and Home Automation

Eddie Hold,
President, Connected Intelligence

Eddie Hold is the President of The NPD Group's Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.

Eddie brings more than 20 years of experience to NPD as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.

Prior to joining NPD in 2010, Eddie was an executive at Current Analysis, where he launched and managed the company's global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Eddie helped pioneer the company's online presence, creating the world's first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.

Brad Akyuz,
Executive Director Mobility

Brad Akyuz has been serving as a Director, Mobility for Connected Intelligence since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem. As an industry analyst, he had previously been sought by major print and online publications including Wall Street Journal, Wireless Week, RCRNews,, Information Week, CMP publications and local papers including San Diego Union Tribune, Atlanta Constitution Journal and Washington Post. Most recently, he was featured as a speaker in RCR Wireless' webinar titled "The Current State of Mobile Devices".

Prior to joining the NPD Group, Brad served as a Senior Device Analyst for Current Analysis' Wireless research division for six years, focusing on the consumer device space, tracking the competitive landscape and providing analysis in pricing, promotion, and channel availability of mobile devices. Prior to this role, Brad provided qualitative and quantitative market research consulting to several companies operating in the wireless and real estate industries. In particular, he completed a full-scale perception analysis for the upcoming product line for a major wireless accessory manufacturer. Brad also served as an associate at the San Diego State University Business Consulting Program and has administrated several marketing research studies for various corporations in wireless, entertainment and finance industries. Brad holds a Masters of Science in Business Administration with an emphasis in Marketing degree from San Diego State University.

 John Buffone,
Executive Director, Digital Distribution

John Buffone is the executive director of Digital Distribution and Home Automation for Connected Intelligence, part of The NPD Group. He is responsible for developing research solutions and services that focus on how cellular- and Internet-connected devices are rapidly changing the way consumers use technology at home and on the go.

John's expertise is in developing research solutions that address the business needs of industries whose market intelligence requirements constantly change due to the proliferation of faster broadband access. He has observed closely as this change has forced the convergence of content distribution and the connected device ecosystem. John brings 15 years of consumer research experience to the Connected Intelligence team. He joined NPD in 2004 after working in the custom research industry. He moved to NPD's Connected Intelligence team in 2012, after serving in the company's Entertainment business unit, first as director of client development and then as director of product development. In these roles John led NPD's home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD's Blu-ray research portfolio in 2007, expanded NPD's market coverage by developing and launching the Digital Video tracking service in 2010, and contributed to the re-engineering of NPD's music industry tracking research in 2012.

Weston Henderek
Director, Wearables and Home Automation

Weston serves as a Director for The NPD Group’s Connected Intelligence practice. In this role, he has a focus on wearable products, applications, and technologies in addition to tracking the U.S. home automation space. As part of his specific wearables tracking, Weston is responsible for the creation of several distinct reports that not only track the major wearable products on the market, but also look to provide clients with meaningful analysis through consumer surveys and in-depth industry research. Weston also works directly with clients, advising them on key developments and industry shifts that could have a significant impact on their business. 

Weston has more than 15 years of experience tracking the mobile services and devices space and is frequently quoted and interviewed by leading industry and national media outlets. Prior to joining NPD, Weston served as a leading U.S. mobile analyst at Current Analysis and Forrester Research.

He has also worked for Qualcomm Inc. in Product Management and Strategic Marketing.

Weston holds a BA from Connecticut College with a double major in Economics and History.