Ownership
The Evolving Ecosystem Report
July 2025
The Evolving Ecosystem Report provides a holistic view of how U.S. consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, Wearables & Entertainment, Voice Assistants, and Smart Home & Appliances. As innovations continue to change the technology landscape, the report also discusses perceptions and implications of supplemental or emerging technologies such as artificial intelligence.