Spotlight: 5G Update
5G launched in the US 18 months ago and we are still waiting for the “killer app” to appear. We explore some of the potential use cases.
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Spotlight: CES and Wearables
Step counting stopped being enough a few years ago... but now even the most advanced smartwatches may not be enough without a strong services tie-in. We look at what we expect to see at CES 2021
Spotlight: Prepaid Innovation Ahead?
The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the prepaid market.
Spotlight: Smartwatch Update
The smartwatch market has seen a significant increase in ownership in the past six months, but sales have not kept up. This suggests older, previously discarded, devices are back in circulation setting for stage for a strong sales cycle ahead
Spotlight: Home Entertainment during COVID
This year’s pandemic accelerated existing trends in the media and entertainment business, including the decline of movie theater attendance and traditional pay TV subscriptions.
Spotlight: The Future of Gaming Phones
Gaming-focused phones have failed to set the world on fire so far and are better known for their fails than their successes (think Nokia N-Gage). Is that set to change with the launch of 5G and streaming-based gaming services?
Spotlight: Mobile Retail Futures
COVID-19 has driven more consumers to buy devices online rather than in carrier stores. That's not necessarily bad news for the carriers, as long as the transition is handled carefully. Will the trend continue in a post-COVID world?
Spotlight: Evolving Ecosystems
As voice assistants continue to grow in adoption, and importance, how is consumer device purchase impacted? This short video explores the changing adoption of technology driven by voice assistant choice.
Spotlight: The Emerging Wearables Opportunity
The wearables arena is dominated by smartwatches. But as the market evolves to a more health and wellness focus, is there an opportunity for alternative wearable devices?
Spotlight: Broadband in Rural America
31 percent of households in the US do not have broadband and that is causing a significant inequality in how we shop, do business and educate, especially during this pandemic. Based on our Rural America and Technology report, published last year, this short video (under 5 minutes) highlights the broadband issue and some of the consequences.