Spotlight: Evolving Ecosystems
As voice assistants continue to grow in adoption, and importance, how is consumer device purchase impacted? This short video explores the changing adoption of technology driven by voice assistant choice.
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Google is getting serious about the wearables market with the announcement that it has agreed to buy Fitbit for $2.1 billion. The deal, which is still subject to regulatory approval, would make Google the largest wearable tech OEM in the U.S. from an ownership perspective as of Q2 2019 according to the NPD Connected Intelligence Industry Overview and Forecast.