Our Research

Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future.

To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments:

  • Digital Distribution
  • Mobility
  • Wearables
  • Home Automation

Via these services, customers gain an understanding of which devices consumers own, but more importantly how, when and where they are connected and how they are used. The result is a deep understanding of how the connected consumer leverages technology and services.

Connected Intelligence leverages a unique range of data sources as a foundation for its reports. Rather than simply relying on consumer panel data, Connected Intelligence also leverages NPD’s point of sale data for devices, on-device metering, mystery shopping, and other industry sources to calibrate the data and deliver key insights. The result is the most reliable and accurate view of the current competitive landscape.

The service is supported by a team of analysts who are available for further discussions. Service offerings come with unlimited basic inquiry (short calls) to discuss the reports in more detail.

Dive deeper into the four practice areas via the menu on the left.

Clients can purchase report packages that fit their particular industry’s needs (please refer to the Industries section for examples of industry solutions).