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The US Mobile Carrier KPI report features trending (2009-2019) of nationwide carriers' key performance indicators for subscriber growth by contract/device type as well as mobile service revenue and churn statistics. The report also provides a detailed 5+ year trending of connected tablet connections and net additions by carrier in the US market.
Q3 2019 Highlights:
The new decade promises some fundamental shifts and disruption for the mobile market, offering both opportunities and threats to the status quo. Indeed, we don’t even need to look that far out to see some of the most pressing changes that will impact the business and here is our take on the most important ones.
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
Last week Motorola revealed its much-awaited foldable smartphone, built on the foundations of its once-iconic RAZR V3 clamshell design. As one of the lucky few to have hands-on time with the device prior to launch, two words sum up my experience: painful excitement.
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.
Google is getting serious about the wearables market with the announcement that it has agreed to buy Fitbit for $2.1 billion. The deal, which is still subject to regulatory approval, would make Google the largest wearable tech OEM in the U.S. from an ownership perspective as of Q2 2019 according to the NPD Connected Intelligence Industry Overview and Forecast.
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that have been announced and are coming to the market soon, or are already on the market. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories. Below is a list of the new wearable devices that have been added to the report for November 2019.
We have long passed the point where the smartwatch has been considered a mass-market device and we expect total U.S. ownership of smartwatches will eclipse ownership of the activity tracker in late 2020. However, the smartwatch space is still dominated by two main players –Apple and Samsung. Moving forward, we are expecting a more competitive and diverse wearable tech market over the next two years due to a variety of factors. Below are some key areas that are (and will) impact the industry and growth expectations moving forward.
The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.
Key Findings this wave include:
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
2H 2018 Highlights