We have long passed the point where the smartwatch has been considered a mass-market device and we expect total U.S. ownership of smartwatches will eclipse ownership of the activity tracker in late 2020. However, the smartwatch space is still dominated by two main players –Apple and Samsung. Moving forward, we are expecting a more competitive and diverse wearable tech market over the next two years due to a variety of factors. Below are some key areas that are (and will) impact the industry and growth expectations moving forward.
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