As discussed in the Wearables Ownership report, this wave of the wearables research comes in unusual times (still) with the COVID-19 pandemic impacting everyone’s daily lives. This has not just caused upheaval in consumers’ daily routines, but has also threatened the financial stability for many who may have less job security than pre-COVID. This continues to put pressure on the wearables market – particularly the more expensive smartwatch market – as the device may be considered a nice-to-have rather than a must have.
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