As we saw in the Ownership report, the consumer base for smartwatches increased from just over 31 percent to 38 percent of the US adult population in the past six month, driven by new sales (and older devices being passed down to friends and family, or re-sold) as well as a migration from activity trackers. And we expect this latter category to continue to fuel smartwatch ownership growth, with roughly 40 percent of activity tracker customers planning to upgrade to a smartwatch in the next year.
The full content of this page is available to premium users only.