My first car was a 10-year old Mazda Miata sportster, bought when I headed to college. I test drove the car, with the top down, and immediately fell in love with it. There’s nothing quite like the wind in your hair to close the sale… and to hide all of the strange noises that the car is making.
It’s official: AT&T plans to plunk down nearly $50 billion to purchase DirecTV in a deal that, on the face of it, is a head-scratcher. Why exactly would AT&T be interested in the satellite TV business when u-Verse delivers a next generation solution? And at a time when the cable companies are seeing most of their growth come from broadband services, not new TV subscribers.
Just six months after launching its free tablet data (200MB) offer, T-Mobile is back, pushing the boundaries further. Dubbed Tablet Freedom, the new offer gives tablet customers an extra 1GB of 4G LTE data for free until the end of the year. And there’s more: to help boost tablet sales, T-Mobile is subsidizing the price of 4G-enabled tablets, creating price parity with the Wi-Fi only versions (in the case with the iPad Air 16GB, customers will be able to purchase the 4GB version of the tablet for $499 versus the regular price of $629) with a zero-down installment plan. Moreover, customers will be able to trade in their old tablet (including Wi-Fi only tablets) and upgrade to a new tablet. And as a little more icing on the cake, T-Mobile will pay the ETF (Early Termination Fee) for those customers churning their tablet data subscriptions from rival carriers.
I recently participated in a panel debate at the NPD DisplaySearch US FPD conference on the future of the smartphone and tablet, considering which, if either was more likely to drive greater market disruption moving forward. My inclination was to back the sure thing: the smartphone has already disrupted so many surrounding technologies and I see no reason why it will slow down any time soon.
As day two of Mobile World Congress comes to an end, the key themes of the show have become very apparent. While the obligatory plethora of devices have launched, and network congestion has been discussed, an overriding focus has been on health and fitness in one shape or another.
Less than two years after making a bold foray into the smartphone manufacturing business, Google has announced that it is selling Motorola to Lenovo. The deal, announced yesterday, sells Motorola for $2.9 billion, compared to Google’s initial purchase price of $12.5 billion.
T-Mobile has, as expected, launched the next salvo in the Un-carrier strategy. Starting tomorrow, T-Mobile will cover up to $350 of early termination fees per line for up to five lines per family, in addition to providing an instant trade-in credit of up to $300 for their phone.
AT&T has taken the first significant step towards toll free data services today, launching a service dubbed the “Sponsored Data” solution. The basic premise of such a service is that the consumer should not necessarily need to pay for the underlying data consumed to access a service. In other words, this has the potential to replicate what 1-800 numbers did for voice calls once upon a time.
After spending most of the past year on the receiving end of T-Mobile’s Uncarrier strategy, AT&T has made its first truly aggressive move. In a new promotion launched today, T-Mobile customers that switch to AT&T will receive a $200 credit per line, as well as up to $250 in trade-in credit for their old T-Mobile phone. In return, these ex-T-Mobilers must join AT&T’s Next program, and purchase a Mobile Share plan – but without any contractual obligation beyond the Next program itself.
Less than a year after T-Mobile shook up the U.S. market with its Uncarrier strategy, the results are clearly demonstrating the success of these bold moves. The carrier is gaining new subscribers at a rate not seen for several years, accruing an additional 1 million subscribers in Q3, compounding the success of the previous quarter too. But it’s not just the number of subscribers that demonstrate T-Mobile’s growing strength...
