Home Automation

Marketplace Report - February 2022

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits. 

Ownership and Usage - January 2022

Sales of home automation remained strong in the second half of 2021, increasing 16% over 2020 during the June-November period. As expected, security cameras remained the most widely used home automation product with 23% of households reporting ownership. Ownership levels remained stable for other high market share categories including smart thermostats (15% of households reporting ownership), plugs and outlets (15%), and smart doorbells (14%). 

Key insights uncovered in this consumer report include:

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