Home Automation

2020 Home Automation Industry Overview - February 2021

Dollar sales for smart home devices purchased at retail increased 7% in 2020, softer than we had originally expected pre-pandemic, but still growing nevertheless. Security cameras continued to drive the highest dollar sales of any smart home segment, but smart doorbells drove more new dollar spend for the third year in a row.

Because of the pandemic, home improvement projects experienced a renaissance year – including smart lighting upgrades – the only smart home segment to perform better than expected in 2020.

Key trends discussed that impact retail sales trends include:

Home Automation Marketplace Report Q4'20 - January 2021

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits. 

Home Automation Ownership & Usage - December 2020

Smart home device penetration has reached 50 percent, with one out of every two US consumers say they own at least one type of smart home device across a selection of products that may include anything from security cameras to smart doorbells to sensors that monitor for frozen water pipes. Ownership rates do vary greatly by type of device, however, and with 21% penetration, security cameras remain the most popular smart home device, drawing on that value proposition of providing safety for the family and home.

Key insights uncovered in this consumer report include:

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