Home Automation

Marketplace Report - November 2023

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits. 

Ownership and Usage - July 2023

2023 continues to be a challenging year for the home automation industry. As consumers pullback consumption in a variety of general merchandise categories and consumer electronics specifically, investment in connected home devices has slowed.  Ownership of home automation devices remains steady at more than half of US households and consumers remain positive about the devices, citing their convenience and ease of use, however new categories of buyers have been slow to embrace the category.  Device retirement has also become more common.

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