Smartphone Brand Analysis
The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Mobile Week in Review
Circana Mobile Connectivity Report - April 2025
Smartphones volumes gradually inch up in parallel to the record device age observed in the last two years. Despite the acceleration in upgrade cycles, expect the product mix to shift to more affordable models due to economic uncertainties.
Promotions Marketplace
Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the April 2025 Marketplace Reports:
Mobile Device Marketplace
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the aforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Broadband 2025: short lived improvements?
The past year has seen some key improvements in America’s access to internet and, most importantly, broadband speeds.
New Connected Intelligence Website
Welcome to the new Connected Intelligence website that better reflects how our services, and the tech world, have evolved over time.
Data Consumption Report: Q4 2024
U.S. smartphone users consumed an average 128.8 GB of data per month in Q4 2024.
Promotions Marketplace: March 2025
Monthly tracking of carrier and national distributor's promotions including plans, accessories, BOGOs and more.