Mobile Week in Review
The week when:
- Asus Unveils the ROG Phone 7 Series
- Cars: The Next 5G Frontier?
Mobility
Smartphone Brand Analysis - 2H '22 - April 2023
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key Findings from the 2H '22 Brand Report:
Mobile Week in Review
The week when:
- Cox Adds Apple Assortment
- The Next Generation of G Power
Mobile Week In Review
The week when:
- Consumer Cellular revamps rate plans.
- Mint Mobile to expand data buckets.
Service Plans Marketplace - March 2023
The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key March 2023 Marketplace Report Highlights
Promotions Marketplace -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Mobile Device Marketplace - March 2023
NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Smartphone Usage Report - December 2022
The smartphone usage report leverages an on-device metering solution to gain greater insight into how consumers are using their smartphones, looking at key category use such as social media, search, gaming and so on.
This version of the report features a re-designed interface to speed up the display of results, leveraging a simple drop-down menu solution similar to other Profile Reports.
Data Consumption Report - Q4 2022 - March 2023
Key Findings:
- US smartphone users consumed an average 133.7 GB of data per month in Q4 2022. Wi-Fi networks continued account for over 85% of the total data traffic on smartphones. Notably, cellular data traffic remains practically constant for the last three quarters despite the continuous expansion of the 5G device installed base in the market.
Mobile Week in Review
The week when T-Mobile gets Mint Mobile. More cash (or perhaps sponsorship) for Wrexham FC?