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US smartphone users consumed a record 64.1 GB of data monthly, up from 62.1 GB in the previous quarter. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Apple retakes center stage this month as it launches the last two version of its iconic iPhone 12, the 12 Mini, and 12 Pro Max.
Along with the new iPhone's entrant, so too come the earlier versions' price reduction across the entire retail landscape.
Key Highlights:
The week when:
- T-Mobile hits the 100 million mark
- Dish is off to a rocky start
The week when:
- Cable MVNOs report Q3 performance
- LG claims the 5G price leadership
- Verizon adds TCL to its lineup.
The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
No Surprise, the big news this month focuses on Apple, and the debut of their all-new 5G powered line-up of iPhones.
This year's launch is slightly different as Apple diverted from its standard three models to four, iPhone 12, 12 Pro, 12 Pro Max, and the newest Verizon iPhone 12 Mini.
Motorola goes all-in on 5G with the launch of its new Moto Razr and Moto One.
Key Highlights:
The week when:
- AT&T and Verizon report Q3 performance
- Boost Mobile fuels the prepaid price wars
The week when one event dominated beyond all others: Apple launching the new iPhone series with 5G