Mobile Week in Review
The week when:
- Samsung unwraps the Galaxy S24
- Apple Vision Pro debuts and sells out
Mobility
Promotions Marketplace -
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - December 2023
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the December 2023 Marketplace Reports:
Mobile Device Marketplace - December 2023
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Mobile Week in Review
The week when:
- Verizon bundles Netflix and Max
- Helium Mobile goes nationwide
Service Plans Marketplace - November 2023
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the November 2023 Marketplace Reports:
Promotions Marketplace -
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Mobile Device Marketplace - November 2023
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Mobile Connectivity Report - October 2023
Key Findings:
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The cell phone market managed to dodge the tech demand pull-back in the first half of 2022, but 2023 has been a different story so far as consumers pulled back on their spending. The outlook has gotten better as carrier subsidy wars are back.
Data Consumption Report - Q2 2023 - September 2023
Key Findings:
- US smartphone users consumed an average 124.8 GB of data per month in Q2 2023. Wi-Fi networks continued account for over 80% of the total data traffic on smartphones. Notably, cellular data traffic dropped increased by only 3% from Q1 2023 despite the increase in the adoption of unlimited plans.