Co-viewing’s gone virtual
Disney+ and Sling TV both announced they are adding a co-viewing option to their service. Disney+ introduced GroupWatch which will allow six subscribers to watch the same content together, virtually, across web, mobile, connected TV devices and Smart TVs. Likewise, SlingTV debuted the Watch Party feature, making it the first live TV service to offer co-viewing. Sling Watch Party is available on Google Chrome web browsers via laptop and desktop computers.
The NPD Take:
- The timing is right given the challenge in “being together,” what remains unknown is the longevity of this feature after the COVID-19 rick is abated.
- It’s not for everyone, some will be uninterested and others burnt out after a day of Zoom calls.
Google TV is baaaaaaaaack!
In an attempt to reimagine Android TV, Google brought back the Google TV moniker on the all new Chromecast dongle. When launched Chromecast did very well reaching the mobile first Millennial audience. But, it’s had trouble expanding to those that simply want to use a remote when watching TV. To surmount that hurdle, the new Chromecast, priced at $50, integrates Android TV with casting, a remote and new UI. As with other Android TV solutions (think TiVo Stream 4k) it’s competitive differentiation is within the content recommendation engine that pulls from multiple apps.
The NPD Take:
- Is it too late? Viewers already established their UI preferences with Roku, Fire TV and Samsung Tizen controlling the U.S. installed base.
- The $50 price point is around $10 above the sweet spot where streaming media player sales soar. That said, it leaves room for promotional activity.
Peacock adds downloads
With the streaming wars roaring, everyone is looking to ensure their service has the key features and ones that differentiate versus the competition. Following the announcement of a distribution deal with Roku, Peacock users can now download content for offline viewing on Android and iOS devices. Similar to CBS All Access and Hulu, the download option will only be available on the Premium Plus ad free plan.
The NPD Take:
- Downloads are useful, but a secondary feature as 9 percent of SVOD users say it factored into their decision to subscribe or increased engagement.
- Regardless, it’s about covering the bases and to that end, Peacock made sure viewers are getting what they need. Why leave the one-ten that want it in the dust?