TV & Video Week in Review

Report Type: 
Week In Review

A+E ramps up content 

A+E Networks is working to deliver a strong slate of content over the next few years. The company is planning to deliver more than 2,500 hours of new content through 2024 on its cable and free ad-supported streaming television (FAST) channels. This is more programming than the company has ever produced before. It includes big names such as Kevin Costner’s The West and Black Patriots: the 761st Battalion (executive produced by Morgan Freeman) for the History Channel; Janet Jackson: Family First and TLC Forever on Lifetime, and Buddy Valastro’s Cake Dynasty and Rachael Ray Meals in Minutes for Home.Made.Nation lifestyle network.

The Circana Take:

  • Without the challenge of high costs from a company owned streaming platform, A+E Networks is expanding by ramping up content production.
  • Moreso the company’s model of leveraging the array of distribution channels to reach all demos is something we expect to see more of going forward.

Paramount has a new brand campaign  

Paramount Global is launching a new positioning campaign around the tagline “Popular is Paramount”. The new branding is set to show the company’s strength in making a large variety of content that is popular for multiple audiences. This campaign is set to run through the summer of 2023 and plans to feature the extensive film and TV library from the variety of networks the company operates, including CBS, Showtime, and Nickelodeon, along with the streamer Paramount+ and FAST channel Pluto TV.

The Circana Take

  • As pressure continues to grow to gain viewers’ eyeballs, this new campaign may help bring new viewers into the Paramount brand.