TV & Video Week in Review

Report Type: 
Week In Review

Some Disney content could go to third parties 

Disney is not opposed to occasionally licensing content to other SVOD services. Before launching Disney+ in 2018, the company began removing its content from streaming services such as Netflix to have it exclusively air on its new platform. Having tent-pole titles exclusively on Disney+ drove up the value of the service and brought in subscribers. Now, CEO Bob Iger says that while they are not planning to license core Disney, Marvel, Pixar, or Star Wars content to third parties, they may consider licensing other content.

The Circana Take:

  • What’s left after Disney, Marvel, Pixar and Star Wars programming? Well… FOX studios content. While the company is talking about licensing, it sounds like a more cautious approach than some others are taking as the house of mouse is still planning to keep core branded content in-house to drive subscriptions.

Amazon launches MGM+ in Europe  

Amazon is planning to launch MGM+ International in key European countries. This comes after Epix was rebranded MGM+ in the U.S. in January and around a year since Amazon’s acquisition of MGM studios. The company also plans to add series from Lionsgate and Starz on MGM+ International. The service will be available through Prime Video Channels and will cost 3.99 euro/month.  

The Circana Take

  • New content will allow MGM+ International to have an edge over competition, along with the ease of signing up through Amazon Channels.

Barbie makes a splash 

Warner Bros.’ live-action Barbie movie, set to hit theaters in July, is already captivating a large audience. The second trailer for the movie, starring Margot Robbie as Barbie, released this week and has already garnered fans from across the generations. Many have turned to social media to discuss the movie, its humor, and its inclusivity. The movie will release exclusively in theaters on July 21st.

The Circana Take

  • Mattel’s long-time brand Barbie is still appealing to young kids playing with the toys, but this new movie reaches older generations that are nostalgic about their childhood. This is a great way to bring in new consumers and eyeballs to the brand.