Netflix Houses announced for 2025.
Netflix recently announced that it will be launching two experiential entertainment locations in 2025. The spaces will occupy former department stores in Dallas, Texas and King of Prussia, Pennsylvania. The 100,000 square foot facilities will boast shopping, eateries, and experiential activities similar to past pop-up experiences around the world. Complete with sculptures outside and murals featuring a mashup of hit characters, each site was chosen based on its host mall’s popularity, high foot-traffic, and proximity to major cities. Expect to see experiences related to popular Netflix originals like Bridgerton, Money Heist, Stranger Things, and Squid Game.
The Circana Take:
- Netflix’s ability to turn must-watch television into must-experience fan engagement is unmatched. And, while the foray into real-world experiences will not be revenue accretive for quite some time, the intention is to bolster fan engagement in their original IP.
Sports JV Venu announces executive team.
The pending launch of the sports joint venture between Fox Corp., Disney, and Warner Bros. Discovery now has an executive team. Venu CEO Pete Distad recently announced the hirings of eight staffers, five of whom will carry C-level titles (marketing, business, technology, legal, and financial), while the remaining three will be SVP of their respective areas (people, product, and communications). Pricing and launch date are not yet official, but estimates are $40-60 a month with a launch anticipated before the fall sports seasons begin.
The Circana Take:
- Venu is still navigating some legal headwinds, but for those behind the scenes, it continues to be business as usual.
- As services like this make it to market, they will begin to upend the status quo – a turning point that the industry has been discussing since Netflix and Hulu first launched.