Smart home device penetration has reached 50 percent, with one out of every two US consumers say they own at least one type of smart home device across a selection of products that may include anything from security cameras to smart doorbells to sensors that monitor for frozen water pipes. Ownership rates do vary greatly by type of device, however, and with 21% penetration, security cameras remain the most popular smart home device, drawing on that value proposition of providing safety for the family and home.
Key insights uncovered in this consumer report include:
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