Smart home device penetration has surpassed one out of every three US consumers, meaning that 35% of consumers say they own at least one type of device across a portfolio of products that may include anything from security cameras to smart doorbells to sensors that monitor for water leaks. Ownership rates vary by type of device, however, with security cameras the most popular smart home device, owned by 15% of consumers. In comparison, a segment like smart door locks is further behind in the adoption curve, currently resting at just 5% penetration.
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