New Eufy Products
Last week Anker announced the Eufy Edge Security System, a $550 all-in-one security kit. The package comes with two of Anker’s EufyCan 3 outdoor cameras which capture video at 4K resolution, as well the HomeBase 3, a hub station where network videos are stored and analyzed (for facial recognition). The addition of the HomeBase 3 means owners of Eufy’s new system won’t have to pay a monthly service subscription- a perk some buyers might find helpful given the popularity of monthly subscription services on top of security camera purchases.
The NPD Take:
- At $549, Eufy’s all-in-on security kit is higher priced than other packages on the market (over the last 12 months, all-in-one security kit ASPs have hovered around $193). While the absence of a monthly service fee will appeal to some users, Eufy should highlight the cost savings of paying for the HomeBase 3 upfront when buyers are considering the costs.
- Eufy should also consider that security devices are often the first home automation products consumers bring into the home- the company should offer next step devices (products that are typically purchased after a security system or camera) such as smart lighting and smart power to new owners as a way to capture their brand loyalty.
Amazon Introduces A Smart Light
Halo Rise is Amazon’s newest smart lighting device which was announced last week. The bedside device tracks sleep, breathing, and acts as a light up alarm clock. The light uses ‘contactless’ technology and Amazon says it doesn’t have any cameras or microphones. The Halo Rise uses “built in sensor technology” instead to track users. The product tracks sleeping patterns but will also assess conditions in your room- from the light and humidity levels to its temperature (external forces that presumably affect sleeping). The Halo Rise costs $139 and will be available later this year.
The NPD Take:
- We have seen a few smart lighting products that claim to track different aspects of a users’ health, such as Sengled’s Smart Health Monitoring Light. The addition of health metrics to smart lighting devices is an inventive and non-intrusive use of sensor technology.
- If the information it captures does help users sleep better, bedside sleep products such as the Halo could find more users. Of course, companies like Amazon and Sengled will have to ease the predicted privacy concerns people have in adding technology products to their bedrooms.