Slight Ownership Decline
Smartwatch ownership has decreased slightly in the past 12 months, dropping from 42% to just over 40%. We had projected essentially a flat year for growth, and we still expect that ownership will bounce back in the coming year.
Promotions
Promotions are continuing to drive sales with devices such as Apple’s Watch Ultra showing $100 discounts, for example, several times this year. This is helping to drive sales as noted above, but not helping to pull in significant numbers of new customers.
Flattening Curve
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