Oura embraces AI
Oura has launched its Oura Advisor, and AI-powered (of course) solution that is designed to help Ring wearers make better sense of the data collected. The AI acts is as personal health coach, providing more meaningful feedback from data such as sleep, activity and readiness scores and generating personalized action plans. And you can chat to the AI coach about anything health related for even more insights. Oura has been trialing the solution in Oura Labs since last summer and 60% of testers said that the AI helped them better understand their health data.
The Circana Take:
- Smartwatches, trackers and rings can track a lot of health-related data, but it can be overwhelming for the owner, which means, over time, the owner stops paying attention. An AI-based analysis of what it all means is long overdue, and we can expect all of the major wearables to add such features this year.
- Whoop launched a similar feature – Whoop Coach – which is powered by ChatGPT to provide personalized insights based on your historical data
- All of this is fine and dandy, but there’s still a big hole in the data: effectively tracking the consumed food. Until that piece of the puzzle is included, the result will still only be partial insights. A case in point: walking 10,000 steps is good, but if that is 5,000 steps to a local fast-food restaurant, with a quick snack stop to add a few thousand calories before walking the 5,000 steps home well… probably better not to have taken any steps