Ownership Report - March 2023

In the previous wave of the report (six months ago) we saw a significant increase in smartwatch ownership, up from just over 31 percent to 38 percent. It was a solid boost, driven by smartwatch upgrades and consumers migrating over from activity trackers. But fast forward six months and the market has stalled again with effectively no ownership increase. Sales showed a similar story, with year over year sales down 34%.

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