Ownership Report - September 2021

As expected, ownership of smartwatches has now surpassed that of activity trackers, with smartwatches at 30 percent of the adult population compared to trackers at 29 percent. It’s a small margin, admittedly, but part of an anticipated trend. But there’s a caveat: ownership of smartwatches has actually remained flat in the past six months while tracker ownership has declined.

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