Ownership Report - September 2023

The current economic environment continues to put pressure on the wearables market, which is seeing slower sales than in previous years. Indeed, the past three quarters (Q4 2022 onwards) are all significantly below sales in the same period one year ago for smartwatches. And we expect Q3 also struggle compared to the previous year. But while sales are lower, we have still seen more than 10 million new smartwatches enter the US consumer market and this has driven the smartwatch ownership number up by 3.5% points. As a result, 42% of US consumers now wear a smartwatch.

The full content of this page is available to premium users only.